Messe Frankfurt, producer of the International Musikmesse, Music China, Prolight + Sound, and Prolight + Sound Shanghai, and NAMM, producer of the NAMM Show and Summer NAMM, become equal partners in new venture designed to grow new markets and benefit professional development
and music education in Russia and other CIS countries.

The new shows NAMM Musikmesse Russia and Prolight + Sound NAMM Russiawill take place in Moscow's Expocentre from 16 to 19 May 2012.

NAMM Musikmesse Russia will focus on the musical instrument sector. And the Prolight + Sound NAMM Russia show will concurrently represent event technology - a combination that has been highly successful in Frankfurt. Musikmesse, which reflects the musical instrument sector, and Prolight + Sound, which presents the world of event technology, take place concurrently at Frankfurt Fair and Exhibition Centre every year, and offer a variety of synergies for exhibitors and visitors. Moreover, many products are also used in both the amateur and professional fields. Naturally, visitors to one fair can also attend the other.

Both partners have many years of experience in organizing fairs for the musical instrument, pro audio and entertainment technology sectors. And with, Music China in Shanghai, NAMM and Messe Frankfurt have been successfully cooperating since 2006. The Russian musical market is potentially the largest in Europe, characterized by the large population of around 145 million people, developed musical culture and sustainable growth trends over the last years. The volume of the Russian musical instruments and technologies market is estimated at 450 million USD (2010).